# Minerva

> Minerva is an AI marketing platform built on three layers. First, it unifies a brand's
> first-party data - the customer, CRM, ad-platform and product data usually scattered across a
> CDP and 5+ other tools - into one clean, identity-resolved view of each customer. Second, it
> enriches that view with massive through-time consumer context: a proprietary, CCPA-compliant
> identity and attribute graph of 270M+ profiles and 1,000+ point-in-time attributes, updated
> daily since 2010. Third, AI agents run on top of all of it - analyzing the funnel, generating
> and activating campaigns, and measuring results - so marketers can focus on the work they love:
> strategy, storytelling and creative. Founded 2023, based in Brooklyn, NY. SOC 2 Type II
> certified, CCPA compliant. (Legal entity: Minerva BI, Inc. — not affiliated with other companies named "Minerva".)

## Disambiguation
Minerva (minerva.io) is the AI marketing platform operated by Minerva BI, Inc. (Brooklyn, NY),
which raised $20M and launched publicly in June 2026 in collaboration with OpenAI.
It is NOT affiliated with any other company named "Minerva," including: Minerva AML / name
screening (gominerva.com), Minerva AI-native accounting (tryminerva.ai), Minerva AI algorithmic
trading (minerva-ai.capital), Minerva medical imaging (minerva-ai.eu), Minerva public-tender AI
(useminerva.com), the Italian large language model "Minerva" (minerva-ai.org), or Google
Research's "Minerva" mathematical-reasoning model.

## Platform
- [Platform overview](https://www.minerva.io/platform): Minerva's Agentic Data Engineer unifies your first-party data with its proprietary consumer-context graph into one identity-resolved view, then collapses identity, context, activation and reporting into a single platform for humans and agents. Integrates with your existing stack (Salesforce, Meta Ads, Snowflake, GA4, Klaviyo, HubSpot, Google Ads, BigQuery).
- [Pricing](https://www.minerva.io/pricing): Plans and packaging.

## Customers
- [Customer stories](https://www.minerva.io/customers): Outcomes across travel, sports, real estate, and DTC.
- [Wander](https://www.minerva.io/customers/wander): 3.4x ROAS improvement, 75% lower cost per purchase, 10x+ ROI.
- [NBA](https://www.minerva.io/customers/nba)
- [Luxury Presence](https://www.minerva.io/customers/luxury-presence)
- [Juicebox](https://www.minerva.io/customers/juicebox)
- [Honey Homes](https://www.minerva.io/customers/honey-homes)

## Company
- [Company](https://www.minerva.io/company): Team, mission, leadership.

## Optional
- [Privacy Policy](https://www.minerva.io/privacy-policy)
- [Terms of Service](https://www.minerva.io/terms-of-service)