You can now generate personas from your own first-party data. Once you've connected a data source and Minerva has processed it, open the new Personas page and click Generate: Minerva combines your records with our enrichment properties to find distinctive, high-performing groups in your audience.
Each persona is statistically validated and a real pattern in your audience. Minerva profiles it against US demographic averages and shows how many more people like it exist across the full data lake, so you know who they are and how many more you could reach.
Personas are real segments: activate one directly, or click Find more like this to search for net-new customers similar to the persona, excluding anyone already in your audience.