Changelog

Bring Minerva's data and company context to the agent you're already using.

Connect Claude, ChatGPT, or any other MCP client to work with your personas, competitors, market insights, and customer and order data. Or use it to find people across 270M U.S. profiles, enrich records, and activate audiences to destinations like Meta, Google Ads, Klaviyo, and Lob.

Add Minerva from the ChatGPT plugin directory, or add https://api.minerva.io/mcp in Claude or any other client that supports remote MCP servers with OAuth, then sign in with your Minerva account. Each connection is tied to the organization you select at sign-in. See the MCP setup guide for a detailed guide and the full tool list.

You can now join multiple organizations with a single Minerva account, so you can work across separate teams, brands, or businesses. Use the organization switcher in the dashboard sidebar to move between them without signing out, or select Create organization to set up a new one.

To give someone access to your organization, invite them from Members settings. Managing several client organizations as an agency? Reach out to our sales team.

You can now ask Minerva about anything on the page you're viewing. It combines your organization's context with the current page to help you explain a segment, chat with a persona, develop messaging, and more.

Select Ask Minerva in the dashboard to start a conversation alongside your work. Attach files to add context, pick up past conversations, or move to the full-page Agent when you need more room. Your conversation comes with you.

You can now activate audiences to supported ad and direct mail platforms at no additional charge. For other outbound uses, your plan gives you a record export allowance. It applies when you export contact details or other person attributes through CRM, general CSV, Data API, or MCP. Each person counts once per contract term across all of these channels, and repeat exports of the same person are not charged for the rest of the term.

New self-service organizations now start with a 14-day free trial, with no card required and record exports for 100 unique people included. Growth plans start at $400 per month. Compare plans and pricing, or track usage, change your monthly spend limit, and upgrade in Billing settings.

You can now score prospects, existing leads, and custom segments based on customer fit. Minerva scores who matches the financial and professional profile of your buyers, including household income, net worth, property ownership, interests and employment history. The model ranks the 270M-person graph to surface net-new prospects and scores your first-party audience to prioritize high-value leads.

Propensity scores appear across every audience in Segments, whether created through Person Search or Bulk Enrich. When you have your data integrated, open any segment to inspect its score distribution histogram, then select a score range directly on the chart to slice your audience and save top-scoring records for activation.

You can now generate personas from your own first-party data. Once you've connected a data source and Minerva has processed it, open the new Personas page and click Generate: Minerva combines your records with our enrichment properties to find distinctive, high-performing groups in your audience.

Each persona is statistically validated and a real pattern in your audience. Minerva profiles it against US demographic averages and shows how many more people like it exist across the full data lake, so you know who they are and how many more you could reach.

Personas are real segments: activate one directly, or click Find more like this to search for net-new customers similar to the persona, excluding anyone already in your audience.

You can now create API keys that belong only to you instead of your whole organization. Personal keys sit alongside organization keys in API settings and work exactly the same way in your requests, so nothing in your code changes.

Live now for everyone!

You can now use address data to match people through our Enrich API. Records that include an address match 20% more often than those without, so if you have address data sitting unused in your records, start including it in your requests to /v2/enrich and /v2/resolve. See the Enrich input guide for accepted formats. Still on a V1 endpoint? Migrate to V2 first to take advantage of address lookup.

Both changes are live now. If there's an input we don't support yet that would help you match more records, tell us!

Bulk Enrich now has a faster, clearer workflow. Upload a CSV or Excel workbook, choose the right sheet, preview your data, and review its field mappings. Automatic mapping is more accurate, with clearer warnings when information is missing or incomplete.

You can now match records using LinkedIn URLs, giving you another way to identify people when email or phone data is unavailable.

If match rates are lower than expected, the new match rate investigation agent explains likely causes and recommends what to fix next.

Activate as much of a segment as you actually need. You now set the size for each activation, anywhere from a 100-record minimum to your whole segment (up to 300,000 per activation).

Slices are sampled at random, so they remain representative of your segment. And only net-new records count toward billing.

Activations launched with support for Meta, HubSpot, Salesforce, Lob, and CSV export. We've now added six more destinations: Google Ads, LinkedIn Ads, TikTok Ads, X Ads, Klaviyo, and Customer.io. For these new destinations, connect once through Integrations and they'll be available on every segment.

Whatever you activate, whether it's a bulk enrichment from your own input records or a person search, we enrich the records first, so you're always working with our highest-quality data. On activation, we export just the right columns for your destination to boost platform match rates and help you reach high-value contacts.

More destinations are on the way. Missing one you need? Tell us and we'll bump it up the list.

We've rebuilt how API keys work on Minerva. Until now you had a single personal key, with no expiry, no usage visibility, and no way to separate keys per use case.

The new keys fix that: create as many as you need, set an optional expiry date, see when each was last used, and revoke at any time. The full secret is only visible once, at creation, so store it somewhere safe.

For now, new keys are owned by your organization, so any member can use them. User-level keys will return later.

Manage your keys in API settings. To start building, check out the API docs, or use the Minerva SDK if you're working in Python. Your legacy personal key still works, but will be deprecated in the upcoming months, so we recommend switching to the new keys now.

The Minerva SDK is one client for the whole Data API: identity resolution, person enrichment, LinkedIn lookup, email validation, country inference, and usage tallies.

Install it with pip install minerva-sdk, set your API key as MINERVA_API_KEY, and you're ready to go. The SDK is in early access: the interface is stable, and we're hardening the edges ahead of the public release. Feedback welcome.

Find the package on PyPI, or in the official SDK docs.