267M
Scale your marketing with AI agents that improve your existing workflows, so you can focus on telling the story of your brand
How the Minerva platform works:
Marketing teams juggle enrichment vendors, ad platforms, marketing automation and measurement tools, a CRM and a CDP — 5+ logins just to do one job.
Minerva collapses the stack: identity, context, activation and reporting in a single platform designed for humans and agents to work together.
CUSTOMER DATA
SALESFORCE
META ADS
SNOWFLAKE
GA4
KLAVIYO
HUBSPOT
GOOGLE ADS
BIGQUERYSALESFORCEMETA ADSSNOWFLAKEGA4KLAVIYOHUBSPOTGOOGLE ADSBIGQUERYMINERVA DATA
CAREER
AFFINITIES
DEMOGRAPHICS
FINANCIAL
EDUCATION
CONTACT
RESIDENCE
AGENTIC DATA
ENGINEER
PUSH TO INTEGRATION
CREATE CAMPAIGN
SIMULATE CAMPAIGN
RUN ANALYSIS
MONITOR PERFORMANCE
GENERATE REPORT
DEVELOP HYPOTHESIS
Proprietary Context
Identity & Attributes
Great marketing requires both a high fidelity understanding of the customer and ensuring that the message gets shown to the correct person.
Our CCPA-compliant consumer attribute and identity graph provides one of the deepest sources of person-level context available outside the walled gardens.
More than 10bn online and offline IDs across 270mm unified professional and personal profiles
WHO THEY ARE+
WHERE THEY ARE+
WHAT DO THEY DO+
HOW WEALTHY+
WHAT THEY'RE INTERESTED IN+
WHAT THEY JUST DID+
COVERAGE
~30 core identity fields
WHAT IT TELLS YOU
Name, age, gender, marital status, household composition, ethnicity, education, contact
REACH
260M+ reachable individuals · 210M+ verified personal emails · 235M+ phone numbers · 110M+ LinkedIn profiles
More than 1,000 point-in-time attributes tied to our 270mm identities
Request the full dictionary
Analysis &
Optimization
Optimization
AI proactively reviews your funnel and provides you with daily monitoring of what you're missing, what's winning and what should be done next.
Give me a 2025 performance review, and include my best performing demographics.
Campaign Generation
& Activation
& Activation
Using their understanding of your funnel, agents draft campaigns on your behalf, which you can edit or push directly to your activation platforms.
Data Foundation
Confirm first-party data is current and clean
Run enrichment check— flag stale or low-confidence records
Cross-compare 1P / 3P / proprietary data for conflicts or gaps
Validate identity resolution across touchpoints
Pull and review historical campaign performance
Audience & Segmentation
Confirm target segments are defined and locked
Score segments by propensity and expected conversion rate
Review lookalike audiences against existing customers
Check segment size viability per channel
Creative & Messaging
Align creative variants to each audience segment
Confirm copy, CTA and landing page parity
Verify brand safety and compliance sign-off
Measurement
& Reporting
& Reporting
As campaigns are activated and monitored, agents proactively push auditable reports to your dashboard and inbox.
Monday
Campaign Performance Update
May 26, 2026
ROAS
1.86
CPA
$16.52
SPEND
$3.7K
PACING TARGET
GOOD
CONV.
2.5%
LEADS
8,167
FUNNEL DROPOFF
PRODUCTS PAGE
REVENUE
$5,392
TOTAL IMPRESSIONS
42,376
Summary
Day one trending positively with spend pacing on target at $3.7K and no delivery issues to flag. 42,376 impressions generated 8,167 leads at a 2.5% conversion rate, producing $5,392 in attributed revenue against $3.7K in spend — a ROAS of 1.86 on day one.
Agents
Marketing agents powered by business and real-world context
Deploy Minerva's agents for every marketing task
Complete context, agent-ready data and domain-expert agents combined into one platform: build, launch, manage and optimize campaigns across every marketing channel, in real-time, without the operational overhead.
100+ sources · Native API
Integrate across your entire stack.
Only need data?
Access via:
CCPA
SOC 2 TYPE II
We’ve built our platform not just to comply with industry standards, but to lead them.
Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC.
Our data practices are independently audited and certified against industry standards.
CCPA
SOC 2 TYPE II
We’ve built our platform not just to comply with industry standards, but to lead them.
Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC.
Our data practices are independently audited and certified against industry standards.
Frequently asked questions
Common questions about Minerva's platform, data practices, and how to get started.