You can now score prospects, existing leads, and custom segments based on customer fit. Minerva scores who matches the financial and professional profile of your buyers, including household income, net worth, property ownership, interests and employment history. The model ranks the 270M-person graph to surface net-new prospects and scores your first-party audience to prioritize high-value leads.
Propensity scores appear across every audience in Segments, whether created through Person Search or Bulk Enrich. When you have your data integrated, open any segment to inspect its score distribution histogram, then select a score range directly on the chart to slice your audience and save top-scoring records for activation.