“Minerva has been key to helping the NBA build strong relationships with fans. We’re excited about the progress to date and look forward to collaboratively creating value for teams moving forward.”
The NBA is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Minerva works closely with the NBA and its teams to better understand key fan segments and create valuable fan-first offerings.
Minerva supports the NBA’s efforts to improve the breadth and quality of its Fan Data Platform, which is foundational to creating personalized experiences. The timeliness and accuracy of Minerva’s platform also drive team marketing efforts by ensuring all fan types receive quality offers at the right moment. Given the billions of interactions that occur annually, Minerva helps the NBA sustain a reliable data-driven approach to fan engagement.
Additionally, NBA Investments participated in Minerva’s Series A fundraise.
“Minerva has built a tremendous data asset, platform and most importantly: team. We look forward to continuing to drive impact with them across the broader NBA ecosystem.”