Minerva Privacy Policy
This Privacy Policy is designed to help you understand how Minerva BI Inc. (“Minerva”, “we”, “us”, or “our”) collects, uses, processes, and shares your personal information and to help you understand and exercise your privacy rights.
Notice at Collection
At or before the time of collection, California residents have a right to receive notice of Minerva’s privacy practices, including the categories of personal information to be collected, the purposes for which such information is collected or used, whether such information is “sold” or “shared”, and how to opt-out of such uses, and how long such information is retained.
Privacy Policy Table of Contents
- 1. SCOPE OF THIS PRIVACY POLICY
- 2. UPDATES TO THIS PRIVACY POLICY
- 3. PERSONAL INFORMATION WE COLLECT
- 4. HOW WE USE PERSONAL INFORMATION
- 5. HOW WE DISCLOSE PERSONAL INFORMATION
- 6. YOUR PRIVACY CHOICES AND RIGHTS
- 7. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
- 8. RETENTION OF PERSONAL INFORMATION
- 8A. META INTEGRATIONS (FACEBOOK AND INSTAGRAM)
- 8B. GOOGLE INTEGRATIONS
- 9. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS
- 10. CHILDREN’S INFORMATION
- 11. THIRD-PARTY WEBSITES/APPLICATIONS
- 12. CONTACT US
1. SCOPE OF THIS PRIVACY POLICY
This Privacy Policy applies to personal information processed by us, including on our websites and other online or offline offerings. To make this Privacy Policy easier to read, our websites and other offerings are collectively called the "Services".
DESIGNATED METHODS FOR SUBMITTING DATA SUBJECT REQUESTS
Minerva has designated the following methods for submitting consumer requests under the CCPA, including access, correction, deletion, and opt-out of sale or sharing:
- Webform: preferences.minerva.io
- Toll-Free Number: +1 (888) 857-5775
(This number provides a recorded message directing requestors to the webform.)
To ensure secure and efficient processing, Minerva only processes data subject requests submitted via these designated methods. Requests sent to other channels, including email, will receive an automatic response redirecting to the webform.
For general inquiries unrelated to data subject rights, contact: privacy@minerva.io
2. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time in our sole discretion. If we do, we’ll let you know by posting the updated Privacy Policy on our website and/or we may also send other communications.
3. PERSONAL INFORMATION WE COLLECT
We collect personal information that you provide to us, personal information we obtain automatically when you use the Services, and personal information from third-party sources as described below.
A. Personal Information You Provide to Us Directly
We may collect personal information that you provide to us.
Account Information. We may collect personal information in connection with the creation or administration of your account such as your name, email address, phone number, professional details, and other information.
Payments. We may collect personal information and details associated with your purchases of services, including payment information. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (for example, your billing details).
Your Communications with Us. We may collect personal information such as your email address, phone number, or mailing address when you request information about our Services, register for our newsletter, request customer or technical support, or otherwise communicate with us.
Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered “public.”
Sweepstakes or Contests. We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.
Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.
Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
Job Applications. If you apply for a job with us, we will collect any personal information you provide with your application, such as your contact information and CV.
B. Personal Information Collected Automatically
We may collect personal information automatically when you use the Services.
Automatic Collection of Personal Information. We may collect certain personal information automatically when you use the Services, such as your Internet protocol (IP) address, user settings, cookie identifiers, other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit, items that you search for via the Services, information about the links you click, the frequency and duration of your activities, and other information about how you use our Services.
Cookie Notice (and Other Technologies). We, as well as third parties, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of the Services.
Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Services that collects information about engagement on the Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.
C. Personal Information Collected from Other Sources
Third-Party Services. We may obtain personal information about you from other services, including through third-party services. For example, if you access our Services through a third-party login service, we may collect personal information about you from that third-party service that you have made available via your privacy settings.
Third-Party Sources. We may obtain personal information about you from third-party sources, such as Minerva customers that submit personal information to us, databases of publicly available records, data brokers, and other third-party providers of personal information. In some cases, we may restrict our use and disclosure of personal information provided by a Minerva customer in accordance with the agreement we have executed with such customer.
Referrals and Sharing Features. Our Services may offer various tools and functionalities that allow you to provide personal information about your friends through our referral service. Our referral services may also allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Please only share with us contact information of people with whom you have a relationship (for example, relative, friend, neighbor, or co-worker).
4. HOW WE USE PERSONAL INFORMATION
We use your personal information for a variety of business purposes, including to provide the Services, for administrative purposes, and to market our products and Services, as described below.
A. Provide The Services
We use personal information to fulfill our contract with you and provide the Services, such as:
- Inferring and/or deriving characteristics, attributes, insights, interests, and estimates regarding individuals (e.g., estimated income, estimated net worth, etc.);
- Compiling and selling personal information to third parties;
- Managing your information and accounts;
- Providing access to certain areas, functionalities, and features of our Services;
- Answering requests for customer or technical support;
- Communicating with you about your account, activities on our Services, and policy changes;
- Processing your financial information and other payment methods for products or Services purchased;
- Processing applications if you apply for a job we post on our Services; and
- Allowing you to register for events.
B. Administrative Purposes
We use personal information for various administrative purposes, such as:
- Pursuing our legitimate interests, such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
- Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
- Carrying out analytics;
- Creating de-identified and/or aggregated information. If we create or receive de-identified information, we will not attempt to reidentify such information unless permitted by or required to comply with applicable laws;
- Measuring interest and engagement in our Services;
- Short-term, transient use, such as contextual customization of ads;
- Improving, upgrading, or enhancing our Services;
- Developing new products and services;
- Ensuring internal quality control and safety;
- Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;
- Debugging to identify and repair errors with our Services;
- Auditing relating to interactions, transactions, and other compliance activities;
- Sharing personal information with third parties as needed to provide the Services;
- Enforcing our agreements and policies; and
- Carrying out activities that are required to comply with our legal obligations.
C. Marketing
We may use personal information to tailor and provide you with marketing and other content. We may provide you with these materials as permitted by applicable law.
If you have any questions about our marketing practices, you may contact us at any time as set forth in “Contact Us” below.
D. With Your Consent
We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.
E. Other Purposes
We also use your personal information for other purposes as requested by you or as permitted by applicable law.
5. HOW WE DISCLOSE PERSONAL INFORMATION
We disclose personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.
A. Disclosures to Provide the Services
The categories of third parties with whom we may share your personal information are described below.
- Third Parties We Sell or Disclose Personal Information To: We may sell or disclose personal information to third parties in exchange for monetary or other valuable consideration.
- Service Providers: We may share your personal information with our third-party service providers and vendors that assist us with the provision of the Services. This includes service providers and vendors that provide us with IT support, hosting, payment processing, customer service, and related services.
- Business Partners: We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information with business partners with whom we jointly offer products or services.
- Affiliates: We may share your personal information with our company affiliates.
- Minerva Customers (Authorized Users Only): In cases where you use our Services as an employee, contractor, or other authorized user of a Minerva customer, that customer may access information associated with your use of the Services, including usage data and the contents of the communications and files associated with your account. Your personal information may also be subject to the Minerva custome’s privacy policy. We are not responsible for the Minerva custome’s processing of your personal information.
- Advertising Partners: We may share your personal information with third-party advertising partners. These third- party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (for example, your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising,” “targeted advertising,” “personalized advertising,” or “cross-context behavioral advertising.”
B. Disclosures to Protect Us or Others
We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.
C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, transition of service to another provider, or other similar corporate transaction, your personal information may be disclosed, sold, or transferred as part of such a transaction.
6. YOUR PRIVACY CHOICES AND RIGHTS
Your Privacy Choices
The privacy choices you may have about your personal information are determined by applicable law and are described below.
Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms or this Privacy Policy).
Text Messages. If you receive an unwanted text message from us, you may opt out of receiving future text messages from us by following the instructions in the text message you have received from us or by otherwise contacting us as set forth in “Contact Us” below.“
Do Not Track”. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
Cookies and Personalized Advertising. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. The online advertising industry also provides websites from which you may opt out of receiving targeted ads from organizations that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative and the Digital Advertising Alliance. Please note, you must separately opt out in each browser and on each device.
Your Privacy Rights
In accordance with applicable law, you may have the right to:
- Confirm Whether We Are Processing Your Personal Information (the right to know);
- Request Access to and Portability of Your Personal Information, including: (i) obtaining access to or a copy of your personal information; and (ii) receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine-readable format (also known as the “right of data portability”);
- Request Correction of your personal information where it is inaccurate or incomplete;
- Request Deletion of your personal information;
- Request to Opt-Out of Certain Processing Activities including, as applicable, if we process your personal information for “targeted advertising” (as “targeted advertising” is defined by applicable privacy laws), if we “sell” your personal information (as “sell” is defined by applicable privacy laws), or if we engage in “profiling” in furtherance of certain “decisions that produce legal or similarly significant effects” concerning you (as such terms are defined by applicable privacy laws);
If you would like to exercise any of these rights, please contact us as set forth in “Contact Us”. We will process such requests in accordance with applicable laws.
To protect your privacy, we will take commercially reasonable steps to verify your identity before fulfilling requests submitted under applicable privacy laws. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Examples of our verification process may include asking you to confirm the email address we have associated with you.
Only you, or someone legally authorized to act on your behalf in certain jurisdictions, may make a request to exercise the rights listed above regarding your personal information. If your personal information is subject to a law that allows an authorized agent to act on your behalf in exercising your privacy rights and you wish to designate an authorized agent, please provide written authorization signed by you and your designated agent using the information found in “Contact Us” below and ask us for additional instructions.
Some laws may allow you to appeal our decision if we decline to process your request. If applicable laws grant you an appeal right and you would like to appeal our decision with respect to your request, you may do so by informing us of this and providing us with information supporting your appeal.
Acknowledgment and Timing of Requests
- We will acknowledge receipt of access, deletion, or correction requests within 10 business days.
- We will respond within 45 calendar days. If an extension is needed, we may take up to an additional 45 days with notice during the original response period.
- We will respond to opt-out of sale/sharing requests within 15 business days.
Verfication and Authorized Agents
- For access, deletion, and correction, we will verify your identity using reasonable methods.
- For authorized agents, we require written authorization but will not require the consumer to confirm directly for opt-out requests.
Recordkeeping
- We maintain records of consumer requests for at least 24 months, including:
- Date of request
- Type of request
- Submission method
- Response date
- Outcome and reason for denial (if applicable)
7. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
All personal information processed by us may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States or other countries which may have data protection laws that are different from the laws where you live.
For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.
8. RETENTION OF PERSONAL INFORMATION
We store the personal information we collect as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.
To determine the appropriate retention period for personal information, we may consider applicable legal requirements, the amount, nature, and sensitivity of the personal information, certain risk factors, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.
8A. META INTEGRATIONS (FACEBOOK AND INSTAGRAM)
This section describes Minerva's direct Meta integration in Campaigns. It explains how we process information received through Meta and the information you direct us to send to Meta.
Information we receive and use
When you connect Meta, we process information available through the accounts and assets you authorize. Depending on the features you use, this includes your Meta profile identifier, business and ad-account details, campaigns, ad sets, ads, audience metadata, advertising performance, Page content, catalogs and products, professional Instagram content and insights, and submitted Instant Form lead fields. We also process access tokens to perform your authorized requests.
We use this information on your organization's behalf and at its direction to provide the marketing features you select: displaying performance, managing campaigns and audiences, retrieving leads, managing Page lead notifications and catalog products, and publishing content you explicitly authorize.
Separate from Minerva's people-data products
We do not sell or license data received through this Meta integration, add it to Minerva's people-data products, use it to infer income or wealth, or use it for another customer's purposes. The general descriptions elsewhere in this policy about selling personal information, enriching consumer profiles, inferring income or wealth, or advertising-partner use do not apply to data received through this integration. This also applies to the sale and sharing descriptions in our California notice.
Sending saved segments to Meta
When you send a saved segment to Meta, we transmit deduplicated, SHA-256-hashed email identifiers to create or update a Custom Audience in your selected advertising account. We also send its name, declared contact source and Minerva segment, activation and workspace reference identifiers. Hashing supports matching; these identifiers remain personal information. You must have the necessary rights and authority to use the contacts for advertising and honor applicable opt-outs. Income, wealth, credit and debt attributes are not included in the matching identifiers. For Meta audience activation, we block segments that use income, wealth, credit or debt criteria to select or exclude people. Meta performs the matching; an upload receipt does not identify which individuals matched.
Audience-use opt-outs
Organizations can manage opted-out contacts in Campaigns > Settings > Audience privacy > Manage opt-outs by entering email addresses or uploading a CSV. We store normalized SHA-256 email hashes in a workspace block list and check that list before every direct Meta upload, including uploads using an existing prepared export. Blocking takes effect before we request removal from existing audiences. Existing-audience removal covers verified Minerva-created audiences in the selected advertising account; it does not automatically cover other accounts or audiences created through other services. Request history shows progress, failures and retries. A 'Removed' status means Meta accepted the removal requests, not that Meta confirmed an individual match. Opt-out imports are manual: requests submitted through our Privacy Center are not automatically synchronized with this list. Organizations must import applicable opt-outs and follow pending requests or failures in Campaigns.
Service providers and retention
We use hosting and infrastructure providers, including AWS and Vercel, to operate this integration on our behalf. Sharing of data received through Meta is limited to providing your organization's authorized features and circumstances permitted by Meta's terms and applicable law. The International Transfers section of this policy also applies to this processing.
The current direct integration protects access tokens in encrypted, HttpOnly browser cookies. Connection sessions last at most eight hours. Stored connection records and lead-notification identifiers are removed when the connection is deleted or through scheduled expiry cleanup. Lead contact-field values are retrieved on demand rather than saved by this integration. Deletion-status receipts expire after 31 days. These periods apply to the specified integration records, not to all Minerva records or saved segment exports. Other records, including security logs and infrastructure backups, are subject to the retention criteria described in the Retention section; backups are not immediately rewritten by a deletion request.
Disconnecting, deletion and privacy requests
In Campaigns, open Settings and choose 'Delete Minerva's Meta connection data' to delete registered connection records and their saved notifications and receive a confirmation receipt. You can also remove Minerva in Facebook's Business Integrations and request data deletion there. Disconnecting clears the current browser connection and its stored notifications, but does not revoke your Facebook authorization. Campaigns, audiences, posts and leads already created in Meta remain in your Meta account. Deleting connection data is separate from removing a person's identifiers from an uploaded Custom Audience.
For broader deletion requests or audience-use opt-outs, use Minerva's Privacy Center. For general questions about this integration, contact privacy@minerva.io.
8B. GOOGLE INTEGRATIONS
Connecting Google in Campaigns is optional. You choose which permissions to grant and which authorized accounts to use. This section applies to data received through the Google integration and data you direct us to send to Google.
Information accessed and its purpose
Google Ads: We access authorized advertising accounts, campaigns, ad groups, ads, budgets, audience metadata, conversion actions and performance reports. We use them to show results and carry out the campaign, budget and audience changes you request.
Audiences and conversions: When you request a Customer Match upload or removal, we send normalized, SHA-256-hashed email identifiers to Google with your audience and consent settings. These hashes remain personal information. Conversion submissions include the click identifier, transaction identifier, time, value and currency you provide. Use these features only for first-party customer data you are authorized to use, with the required notices, consent and opt-outs. We do not use Google Analytics reports to populate Customer Match lists.
Google Analytics: We read the properties you can access and the reports you request, including website sessions, channel performance, key events and revenue. This access is read-only; the integration does not change your Analytics configuration.
Merchant Center: We access authorized merchant accounts, data sources, product listings and product-eligibility issues. At your request, we create a data source or submit product information such as identifiers, descriptions, links, images, prices and availability.
Use and sharing limits
We use Google integration data to provide the features you select. We do not sell or license that data, add it to Minerva's people-data products, use it for another customer's purposes, or use it to train general-purpose AI models. The general data-sale, enrichment and advertising-partner descriptions elsewhere in this policy do not apply to data received through these Google APIs, including in our California notice. We follow the Google API Services User Data Policy, including its Limited Use requirements.
Infrastructure providers, including AWS and Vercel, process integration data on our behalf to operate the features you authorize. Other disclosures are limited to security, legal requirements and other circumstances permitted by Google's applicable policies. Human access is limited to your specific permission or exceptions permitted by those policies, such as security investigations, legal obligations or permitted aggregated internal operations. The International Transfers section also applies.
Storage, disconnection and deletion
The current integration retrieves reports on demand and protects connection credentials in encrypted, HttpOnly browser cookies. A connection session lasts up to eight hours. Disconnecting Google in Campaigns clears that browser connection and asks Google to revoke its authorization. If revocation cannot be confirmed, we tell you to remove Minerva through your Google account's third-party connections. You can also revoke access there at any time.
Disconnecting does not delete campaigns, audiences, conversions or products already sent to Google. You can manage those records in the relevant Google account. Other Minerva records, including security logs and infrastructure backups, follow the retention criteria in this policy; disconnecting does not immediately rewrite backups. To request deletion of Google integration data held by Minerva, use Minerva's Privacy Center. For general questions about this integration, contact privacy@minerva.io.
9. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS
This Supplemental Notice for California Residents supplements our Privacy Policy and only applies to our processing of personal information that is subject to this Privacy Policy and the California Consumer Privacy Act of 2018 (as amended from time to time) (“CCPA”).
The CCPA provides California residents with the right to know what categories of personal information Minerva has collected about them whether Minerva disclosed that personal information for a business purpose (e.g. to a service provider) whether Minerva “sold” that personal information and whether Minerva “shared” that personal information for “cross-context behavioral advertising” in the preceding twelve months. California residents can find this information below:
| Category of Personal Information Collected by Minerva | Categories of Third Parties Personal Information is Disclosed to for a Business Purpose | Categories of Third Parties To Whom Personal Information is Sold and/or Shared |
|---|---|---|
| Identifiers | Service Providers, Business Partners, Affiliates, Minerva Customers (Authorized Users Only) | Advertising Partners, Third Parties We Sell or Disclose Personal Information To |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | Service Providers | Third Parties We Sell or Disclose Personal Information To |
| Protected classification characteristics under California or federal law | Service Providers | Third Parties We Sell or Disclose Personal Information To |
| Commercial information | Service Providers | Third Parties We Sell or Disclose Personal Information To |
| Internet or other electronic network activity | Service Providers, Business Partners, Affiliates, Minerva Customers (Authorized Users Only) | Advertising Partners, Third Parties We Sell or Disclose Personal Information To |
| Geolocation data | Service Providers | Third Parties We Sell or Disclose Personal Information To |
| Professional or employment-related information | Service Providers | Third Parties We Sell or Disclose Personal Information To |
| Inferences drawn from other personal information to create a profile about a consumer | Service Providers, Advertising Partners | Third Parties We Sell or Disclose Personal Information To |
| Personal information that reveals a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. | Service Providers | N/A |
The categories of sources from which we collect personal information and our business and commercial purposes for using and disclosing personal information are set forth in “Personal Information We Collect”, “How We Use Personal Information”, and “How We Disclose Personal Information” above, respectively. We will retain personal information in accordance with the time periods set forth in “Retention of Personal Information.”
If applicable from the table above, we “sell” and “share” your personal information:
- to provide you with “cross-context behavioral advertising” about Minerva’s products and services; and
- to provide our third parties that we sell, share, or otherwise disclose personal information to with enriched personal information for their sales, marketing, and other business purposes.
Additional Privacy Rights for California Residents
Opting Out of “Sales” of Personal Information and/or “Sharing” for Cross-Context Behavioral Advertising under the CCPA.
Disclosure Regarding Individuals Under the Age of 16. Minerva does not have actual knowledge of any “sale” of personal information of minors under 16 years of age. Minerva does not have actual knowledge of any “sharing” of personal information of minors under 16 years of age for “cross-context behavioral advertising.”
Disclosure Regarding Sensitive Personal Information
Minerva only uses and discloses sensitive personal information for the following purposes:
- To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
- To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, and or confidentiality of stored or transmitted personal information.
- To resist malicious, deceptive, fraudulent, or illegal actions directed at Minerva and to prosecute those responsible for those actions.
- To ensure the physical safety of natural persons.
- To verify or maintain the quality or safety of Minerva products, services, or devices, and to improve, upgrade, or enhance Minerva’s services or devices.
- For purposes that do not infer characteristics about individuals.
Non-Discrimination
California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.
If you are a California resident and would like to exercise any of your rights under the CCPA, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws.
Annual Data Broker Disclosure Metrics (2025)
| Request Type | Total Received | Complied (Full or Partial) | Denied | Median Response Time (Days) | Mean Response Time (Days) |
|---|---|---|---|---|---|
| Requests to Delete Personal Information | 56,180 | 53,930 | 2,250 | 12 | 13.4 |
| Requests to Know/Access Personal Information Collected | 205 | 198 | 7 | 9 | 10.2 |
| Requests to Know Personal Information Sold or Shared | 105 | 102 | 3 | 10 | 11.1 |
| Requests to Opt Out of Sale/Sharing | 1,040 | 1,029 | 11 | 7 | 7.8 |
| Requests to Limit Use/Disclosure of Sensitive Information | 85 | 83 | 2 | 8 | 8.3 |
No deletion requests were denied under an exemption in Civil Code § 1798.145 or § 1798.146; all denials were for failure to verify identity.
10. CHILDREN’S INFORMATION
The Services are not directed to children under 18 (or other age as required by local law) and we do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child under the age of 18, please contact us as set forth in “Contact Us.”
11. THIRD-PARTY WEBSITES/APPLICATIONS
The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.
12. CONTACT US
If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:
Minerva BI Inc.
300 Kent Ave, Suite 305
Brooklyn, NY 11249
privacy@minerva.io