Minerva builds AI for marketing leaders.

Our mission is to transform how companies understand, engage and acquire customers.

Today, we’re launching our AI platform publicly with $20 million in funding from The General Partnership, 8VC, Lingotto Innovation, Topology Ventures, NBA Investments and others, alongside a partnership with OpenAI.

We help brands unlock their first-party consumer data and make acquisition decisions faster, measurably better and with less waste. Our platform enables marketers to focus on telling the story of their brand while delegating complex data management, analytics, campaign generation, measurement and reporting to AI agents.

In early deployments, Minerva has helped brands improve paid media ROAS by 3.4x and direct mail MQL creation by 2.5x by rebuilding how they use customer data to acquire customers.

We started Minerva in 2023 based on the belief that a deep understanding of the consumer would be foundational to an AI-native future dominated by context-hungry agents and workflows.

Developing a deeper understanding of the consumer benefits every brand. It leads to better targeting, routing, suppression, measurement and ultimately an entirely more efficient commercial function.

Now, we see three forces converging in 2026:

• Frontier models are finally capable of orchestrating complex workflows
• Consumer brands continue to accumulate more first-party data than they can effectively leverage
• CFOs are demanding clearer ROI from every marketing dollar.

The opportunity for a platform that addresses all three dynamics at once is now.

We’re already working with dozens of the most recognizable consumer brands and impactful startups to help them build better relationships with consumers.

Today, Minerva is opening limited access to the public.

Context is the foundation

Over the past three years, we’ve built a foundation of proprietary consumer context and two key agentic systems (our Agentic Data Engineer and Agentic Data Scientist) that allow us to:

1. Improve the quality of a brand’s first-party data, leading to better campaign performance
2. Implementation of our platform in hours, not weeks or months
3. Generate robust insight at scale for a wide range of marketing analyses

How we improve a brand’s data

This foundation gives every customer a standardized context layer, enriching a brand's first-party data with our third-party demographic, financial, property, interest and contact data on the consumer.

Importantly, we take a firm stance on data privacy and governance and adhere strictly to CCPA statutes and the SOC2 framework. We use only publicly available or opt-in data that is permissible for use and we never commingle data among brands.

Within hours of onboarding, Minerva’s platform allows marketers to work with our agents to:

1. Unify and standardize their brand’s first-party customer data using our Agentic Data Engineer
2. Improve it with our proprietary identity graph and more than 1,000 linked attributes
3. Create, analyze and optimize campaigns that win customers at scale
4. Measure and generate detailed reports on campaign performance

As customers use our platform more, their campaigns improve for their specific products and customers as our agents learn their business. This also makes their marketing function more resilient and self-reliant as organizational context stays with the business instead of with any single employee.

Outcomes we drive

A few representative results across channels and verticals, from paid media to direct mail to analytics:

We work with leading consumer brands and the most impactful, high growth startups. Our platform is best suited for consumer businesses where acquisition is expensive, data is fragmented, and better targeting, routing, or suppression can materially improve CAC, ROAS, or conversion.

Reach out directly if this is you. Try our platform or learn more from a few case studies here.

Thank you to our team, partners and investors

We are deeply grateful for everyone who has partnered with us over the past three years.

First and foremost, thank you to our customers, especially the teams at the NBA, Wander, Hard Rock Stadium Group, Trust & Will, Juicebox, Luxury Presence, Honey Homes, Clay, Real SLX and Ramp, for being early believers in our vision.

We’ve also had incredible support from some key partners including:

• OpenAI, which has heavily supported the research and development of our Agentic Data Engineer and Agentic Data Scientist by providing access to new frontier models and insight on how to best use them
• The NBA, whose investment in Minerva has helped us develop many relationships across the NBA, sports and broader consumer verticals

Importantly, I want to extend a massive thank you to our team for their commitment and focus on our customer’s problems and for consistently building products that reflect our vision. I’m ecstatic to wake up every morning and work with you all, and I’m looking forward to many more years of partnership and building.

Finally, we can’t thank our investors enough for their belief in us and our vision. Specifically:

• Casey Caruso at Topology Ventures for believing in us at the very earliest stages when few others had the courage or vision
• Phin Barnes at The General Partnership for pushing us to think bigger and move faster and acting as a sage in a room full of 20-somethings (and now some 30-somethings, sorry MJ / Daniel…)
• Morgan Samet and Hansen Shi at Lingotto Innovati and Jack Moshkovich, Vivek Gopalan and Bela Becerra at 8VC for their conviction in our vision and their partnership as we scale
• Many others, including Patrick Crouch at NBA Investments, Rafael Corrales at Background Capital, Luke Stopford-Sackville and Fred Blackford at Future Positive, James Van Geelen at Citrini Capital, Henry Gladwyn at OMERS, Craig Spencer and Matt Boras at RADV, Aneel Ranadive and Nikhita Jaaswal at SOMA Capital, Prince Khaled bin Alwaleed at KBW Ventures, Packy Mccormick at Not Boring and Alex Zhou at Ventures Together
• A long list of tremendously helpful founders and advisors, including: Max Novenstern, Kurtis Lin, Cyril Berdugo, Nick Narodny, Jack Arenas, John Andrew Entwistle, Kyle Tibbits, Chris Feo, Gabe Stengel, David Paffenholz, Ishan Gupta, Micheal Schrage, Mel Grady-Dias, Juhi Kabra, Michael Schreiber, Andrew Tan, Amos Gerwitz, Jonathan Wasserstrum, Jahaan Ansaari, Anish Dhar, Shane Barratt, Ro Patel, Dan Mccormick, Julia Materian, Armin Hamrah, Taylor Majewski, Allison Yazdian, Graham Carney, Joe Kahn-Wicht and many others
• Finally and importantly, many of our friends and family who made the earliest bets on me, Daniel and MJ. How lucky are we that you are too numerous to list here?

Looking forward to many more years of Minerva.

All the best,

Jackson, Daniel & MJ

If what we’re working on sounds interesting to you, or you want to refer a friend, we're hiring across all functions.

If you're a marketing leader at a consumer brand, book a demo.

If you're a product lead looking to embed our consumer intelligence or tools inside your product, review our docs.

If you're a member of the press or an investor, send us an email.